The Bobcat B.R.A.V.O. Program: Discounts for Military, First Responders and Medical Professionals
The Bobcat B.R.A.V.O. Program, which stands for Benefits for Responders and American Veteran Owners, is designed to recognize and support the military members, veterans, first responders, law enforcement professionals and medical professionals who protect, build and serve their communities. Through the program, eligible customers can receive up to 24% off qualifying new Bobcat equipment, with special financing options available on eligible purchases.
Bobcat Supports the Heroes Who Serve Their Communities
The B.R.A.V.O. Program is Bobcat’s way of giving back to people who dedicate their lives and careers to serving others. Whether they are active-duty military members, veterans, police officers, firefighters, EMTs, paramedics, nurses or doctors, eligible participants can access savings on dependable Bobcat equipment built for work, property maintenance, business ownership and everyday productivity.
The program includes:
Up to 24% off qualifying new Bobcat equipment
3.9% financing for up to 36 months
Eligibility on new, never-sold equipment
Access through North American Bobcat dealers
Who Qualifies for the Bobcat B.R.A.V.O. Program
To qualify for the B.R.A.V.O. Program discount, customers must show valid military identification or proof of employment in an eligible field. The program is open to several groups of service-oriented professionals, including military members, law enforcement, fire and rescue personnel and healthcare workers.
Eligible groups include:
Military: Active Duty Military, National Guard, U.S. Military Veterans and Retired U.S. Military
Law Enforcement: Police officers, sheriff’s deputies, state troopers, federal law enforcement and correctional officers
Fire & Rescue: Firefighters, fire marshals, EMTs and paramedics
Healthcare Professionals: Physicians, doctors, physician assistants, registered nurses and certified nursing assistants
Proof of eligibility may include a valid military ID, Leave and Earnings Statement, DD-214, qualified department ID or badge, National Registry EMT Card or National Paramedic Certification.
Eligible Bobcat Equipment for B.R.A.V.O. Savings
The B.R.A.V.O. Program applies to qualifying new Bobcat equipment across a wide range of product categories. Eligible customers can use the program to save on machines built for construction, land management, property care, grounds maintenance, material handling and utility work. This makes the program useful for service members and professionals who need equipment for personal property, side businesses, full-time operations or demanding work around homes, farms and jobsites.
Eligible equipment categories include loaders, excavators, tractors, mowers, Toolcat utility work machines, utility vehicles, turf renovation equipment, light compaction equipment, attachments and implements.
How to Claim the Bobcat B.R.A.V.O. Program Discount
Eligible customers can start by contacting their local Bobcat GDN dealer or requesting to be contacted about next steps. At the point of purchase, customers must provide qualifying documentation to verify military service or employment in an eligible field. The discount cannot be combined with other sale, finance or special offers, but eligible customers can receive the B.R.A.V.O. Program discount on all qualifying purchases without a quantity limit. For military members, first responders and medical professionals who rely on durable equipment, the program offers a practical way to access Bobcat machines with meaningful savings.