Bobcat Honors Community Heroes

Bobcat Company is highlighting extraordinary individuals across the country through its “Work Worth Doing” initiative—a year-long effort dedicated to recognizing people who are making a meaningful impact in their communities.

Each honoree has been nominated by their local Bobcat dealer for their outstanding service, leadership and commitment to helping others. To elevate these stories and celebrate the work being done, Bobcat has partnered with its well-known Brand Ambassadors: entrepreneur and Magnolia co-founder Chip Gaines, actor Josh Duhamel, country musician Justin Moore, and professional BMX legend Ryan Nyquist. Throughout the year, each ambassador will join Bobcat in surprising and honoring selected community heroes.

Celebrating Heroes Who Inspire Real Change

“Bobcat products are more than just a piece of equipment; they are tools of transformation,” said Laura Ness Owens, vice president of global brand and marketing. “Our ‘Work Worth Doing’ initiative showcases individuals using their time, skills and determination to create extraordinary impact within their communities. We are honored to highlight their efforts and inspire others to dream bigger.”

Kicking Off the Initiative With a Special Surprise

To launch the program, Bobcat joined Chip Gaines to honor Jason Shields, a United States veteran and the founder of Hoof Haven Sanctuary, a nonprofit dedicated to rescuing and rehabilitating endangered or injured horses. As a show of appreciation for his service and humanitarian work, Shields was surprised with a Bobcat T595 compact track loader to support the sanctuary’s ongoing operations.

“As a longtime fan and customer of Bobcat, I’m incredibly proud to be part of this initiative,” said Gaines. “It’s about celebrating the everyday heroes—the people who roll up their sleeves, solve problems and make a real difference. Partnering with Bobcat gives me the chance to help recognize those who live out these values.”

A Year of Recognition and Community Impact

Throughout 2025, Brand Ambassadors Josh Duhamel, Justin Moore and Ryan Nyquist will travel across the U.S. to surprise additional honorees—individuals who go above and beyond to support their neighbors, strengthen their communities and serve others.

These visits will highlight inspiring stories of resilience, service and generosity, reinforcing the initiative’s mission: to recognize work worth doing and encourage others to take action in their own communities.

About Bobcat Company

Bobcat Company empowers people to accomplish more, a commitment it has upheld since pioneering the compact equipment industry in 1958. As a global leader in equipment innovation and worksite solutions, Bobcat manufactures a wide range of products including loaders, excavators, tractors, utility vehicles, telehandlers, mowers, turf renovation equipment, light compaction, portable power, industrial air solutions, forklifts, attachments, implements and more. Supported by an extensive dealer network, Bobcat continues to deliver smart solutions that help people transform the way they work, build and support their communities.